The field of podcasting can be defined in so many ways by its consumers, be that as it may, the very focus of podcasting is to provide information to the listener in an atmosphere of entertainment so that the listener can get the best to help with making informed decisions.
One way to attract listeners and retain them is to choose the delivery style of your message, and one such way is the storytelling format. One thing storytelling does to its listeners is making them part of the story by painting a picture in their minds using words and nuances that appeals to their sensibilities and vulnerabilities, this evokes an emotion of belonging in them, and they ultimately see themselves within the podcast.
This expression is not limited to individuals now; it also has a mass appeal to Corporate Organizations because people behind the walls of Corporations lie, and these people yearn for connections to bring about the best within the Organizations.
A good number of Organizations today are harnessing the potential in podcasting, leveraging its coverage, people-to-people connections, and the B2B marketing opportunities.
I am excited to talk about this with Graham Brown on this episode of the show.
Graham Brown is An Award Winning Corporate podcast and Podcast Guesting Specialist to teach and discuss practical ways your organization can get positioned as customers'/clients' favorite.
Graham Brown, the founder of Founder CEO Pikkal & Co-creating award winning podcasts for brands
- 15 years helping corporates, startup founders, and storytellers find their voice
- Public speaker, published author, investor
- Podcast Guesting Pro - get booked on 24 podcasts in the next six months
- Founder of The Podcast Accelerator - the global mastermind of podcast hosts & producers
- Podcast show host @ Podcast Maps
- Author Podcasting for Brands
- Artificial Intelligence & Cognitive Psychology (Sussex University)
- Entrepreneurship (Harvard Business School HBX)
- Ironman triathlete
Key takeaways from the conversation:
1) Podcasts are one of the most influential business development channels for high ticket / conceptual sales
2) Podcasts are a powerful and underestimated channel for recruitment, hiring, and retention
3) When people want to know about you or your organization, they won't spend hours on your website; they'll listen to your podcast
1) Podcasts are one of the most influential business development channels for high ticket / conceptual sales
2) Podcasts are a powerful and underestimated channel for recruitment, hiring, and retention
3) When people want to know about you or your organization, they won't spend hours on your website; they'll listen to your podcast
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